Avro

ABOUT THE CLIENT

The Association of Vehicle Recovery Operators Limited (AVRO) was formed in 1977, the idea for the trade association came through a recognition of a need to establish a representative body to lobby government departments and other organisations involved in the decision-making process on all matters relating to the vehicle recovery industry and also to raise standards in the recovery industry.

CLIENT'S OBJECTIVE:

1. Increase market share in the magazine for Vehicle Operators
2. Conduct prelaunch testing surveys
3. Implement findings to restructure the magazine

LINK 2'S INVOLVEMENT

1. Prepared a detailed brief to meet the clients strategy to deliver the plan for the campaign.
2. Prepare our sales team with the knowledge required for the brief to be succinct
3. Complied with the clients needs to be sympathetic to the clients to for change

SUMMARY AND OUTCOME

Met targets set for the findings of the relaunch
Lifted the profile of the magazine whilst testing the market
Reporting the results to the client to make the changes necessary

WHAT THE CLIENT SAID...

"We are pleased to provide this testimony to the professional efforts performed by Link over the past twelve months". "Firstly your input in testing our market to relaunch the magazine, whilst lifting the profile against its competitors, thus creates a good working relationship with suppliers of goods and services to the industry and introducing many new advertisers following feedback from the relaunch testing".

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Our sectors

At Link 2 we utilise our experience in providing tailored campaigns for variety of sectors including :-

  • Mechanical & Electrical
  • Corporate Gifts
  • Mailing & Distribution
  • Graphic Design
  • Vehicle Leasing
  • Exhibition & Shows
  • Hygiene
  • Bakery Equipment
  • Trade Associations
  • Fabrication
  • IT
  • Insurance
  • Legal
  • Financial
  • PR & Marketing
  • Theatre
  • Flooring Contractors
  • Tool Hire
  • Landscape Gardening
  • Industrial Cleaning
  • Training
  • Manufacturing
  • Motor Industry
  • Air Conditioning
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