McCann Erickson

CLIENT'S OBJECTIVE:

1. To design and implement an integrated sales and marketing communications programme for one of their clients using outsourced telemarketing

LINK'S INVOLVEMENT:

1. To provide sales support, lead generation and appointment setting as the outsourcing partner

SUMMARY AND OUTCOME:

1. Effective sales support through telemarketing that combined seamlessly with the organisation's existing marketing processes

WHAT THE CLIENT SAID...

"We have been working with Link as part of an integrated sales and marketing communications programme. Gerry was consulted at an early stage of the planning process and we integrated her advised approach into the programme of activity. This was a key element to the programme and Gerry and her team have worked hard to provide a level of success that surpassed expectations; the telemarketing activity achieving a very high quality of sales support. Gerry's team are very skilled and have high professional standards which allows a smooth integration into the activities of the other disciplines involved in the Marcomms initiatives."

Andy Butwell - McCann Erickson

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Our sectors

At Link 2 we utilise our experience in providing tailored campaigns for variety of sectors including :-

  • Mechanical & Electrical
  • Corporate Gifts
  • Mailing & Distribution
  • Graphic Design
  • Vehicle Leasing
  • Exhibition & Shows
  • Hygiene
  • Bakery Equipment
  • Trade Associations
  • Fabrication
  • IT
  • Insurance
  • Legal
  • Financial
  • PR & Marketing
  • Theatre
  • Flooring Contractors
  • Tool Hire
  • Landscape Gardening
  • Industrial Cleaning
  • Training
  • Manufacturing
  • Motor Industry
  • Air Conditioning
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